Ace Online: Early 2008 Advertisement Is A Copy Of Mazda MX-5 2007 Campaign? Pretty much…
Along with other stuff I’m currently playing Ace Online. It’s a free-to-play space shooter sci-fi pvp mmorpg – ship flying mechanics is a lot like the one in Freelancer, where you point where to fly and to shoot with a mouse and use keyboard for additional options. You may know this game under different names – Space Cowboy Online, Ace Online International, AirRivals or even Phi Doe (if you’re Vietnamese, that’s it :). Ace Online title came out re-released somewhere in 2008, so came the new ads for the game (i think it was before Suba Games got it). I find it amusing that the advertisement they used in 2008, for example, for Korean and Thailand versions is almost an exact copy of earlier Mazda MX-5 2007 campaign. I thought, I’d share with you the pics.
Here they are:
Mazda MX-5 had a campaign in 2007 called “Every Drive is a Thriller” by JWT-Düsseldorf agency. You can read more about it here. If you look at the both ads, you can see that being different in details they are the same in their basic concept. Of course it could be that both teams have stumbled over the same idea independently, but… i doubt that Ace Online’s ad creator did not seen Mazda’s ad somewhere. Plus Ace Online’s ad came out a year later.
Here’s also the Thailand version of Ace Online’s ad:
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